Suchmaschinen Optimierung (SEO)
Search Engine Optimization is probably the most abused term in web development these days and companies often act like miracle healers. Search engines have clever routines to scan and evaluate a site. We do not claim to cast miracles on search engine rankings, but we do all the best practices to expose your site as good as possible.
All your important content pages should be reachable with 2 clicks from the homepage.
- Don't use a JavaScript- or Flash dependent menu, and if you really need to, make html links at the bottom of your page.
- Be clever writing your content, use certain words as often as possible (those you want to get found for on search engines).
- Use standard compliant XHTML markup for your site.
- Use a 'Search Engine Friendly' link system:
www.yoursite.com/index.php?option=com_content&task=view&id=60&Itemid=68 isn't as good as
www.yoursite.com/ourproduct.html.
- Use a site map and also submit it to Google and other major search engines.
- Exchange links with similar websites. That means a huge boost for your ranking and should be your main objective!
- Get listed on topic specific groups like Google Groups and similar.